SAIF Members – are you exploiting social media?

Thanks to social media, we all have a platform to publish stories about our lives, businesses, our points of view and so on. Everyone who runs business should have a social media strategy. For funeral directors, there are two, maybe three, platforms that have the potential to help you attract more clients. These are Facebook, Twitter and Instagram.

• Facebook remains the best channel by which to reach families in a community, as it encourages networks at a very local level.
• Twitter meanwhile is a good place to grow influence amongst your industry peers and it’s where trends often first emerge.
• Instagram is a popular image-led platform that, owned by Facebook, has exploded in recent years.

If you haven’t used social media before, don’t worry. Getting started is easy. SAIF Members may read useful guidance on our Communications Toolkit, produced by our PR consultant Mark Binnersley. Simply login to the Member’s area of the website then use this link to the Communications Toolkit.

In addition to helping you set up your social media presence, the Communications Toolkit also provides excellent ideas for generating content.