Need to understand digital marketing?

Ever wondered what Search Engine Optimisation (SEO) or Pay per click (PPC) advertising means? SAIF’s Communications Toolkit unlocks the mysteries of digital marketing for SAIF members.

It starts with a description of what digital marketing is and continues to explain website marketing, SEO, PPC, content marketing and social media marketing.

Members may download the toolkit here. You’ll need to login to the members’ area first. There is also a recording of Mark Binnersley, SAIF’s PR Consultant, explaining the toolkit in a webinar available here.