Free online training on marketing communications for SAIF Members

Funeral directors are having to compete like never before for their share of the funeral market. In response, SAIF has developed a ‘communications toolkit’ to help you better promote your business and secure your future. We explain the fundamental requirements of marketing: getting your brand right and how to talk about your brand to potential clients. This underpins everything you do to promote your business and should be your starting point.

We then explain the digital / online media landscape, and show you the importance of social media and an appealing web presence. We also provide instructions on how to use the different social media channels, what kinds of things to post and when. There’s also information about the traditional media and how to get the most out of the platform they provide to your business.

All SAIF Members are welcome to join our PR Consultant, Mark Binnersely, for this informative online presentation on Wednesday 13th February at 2 pm. Register your places here.