Covid-19: independent funeral directors go to incredible lengths to care for families

At SAIF, we’re incredibly proud of the care independent funeral directors have provided to bereaved families during the pandemic.

We’re also conscious that these critical workers are facing huge emotional challenges as a result of Covid-19.

On that note, we thank Jack O’Malley, of O’Malley Family Funerals in Cannock, for taking the time to talk to a local BBC news team about his firm’s important work.

Jack is featured in this hugely informative story which paints a good picture of the work conducted by independent family-run funeral businesses across the land.

It also reveals the pain funeral directors experience in having to enforce coronavirus rules that prevent simple, meaningful acts such as placing flowers upon a coffin.

To read more of what Jack had to say and view a short video, click here.