At SAIF, we’re incredibly proud of the care independent funeral directors have provided to bereaved families during the pandemic.

We’re also conscious that these critical workers are facing huge emotional challenges as a result of Covid-19.

On that note, we thank Jack O’Malley, of O’Malley Family Funerals in Cannock, for taking the time to talk to a local BBC news team about his firm’s important work.

Jack is featured in this hugely informative story which paints a good picture of the work conducted by independent family-run funeral businesses across the land.

It also reveals the pain funeral directors experience in having to enforce coronavirus rules that prevent simple, meaningful acts such as placing flowers upon a coffin.

To read more of what Jack had to say and view a short video, click here.