On Saturday 27th September in Leicester, we will hold SAIF’s next Education Day – and I urge you to be there.

This is more than just another event. It’s about shaping the future of independent funeral directing in a landscape where direct cremation continues to evolve and online providers are pushing harder than ever.

On the day, we will:

• Share where we are with our national work around direct cremation
• Introduce new tools and resources to help you promote local direct cremation and compete effectively with online providers
• Provide specialist training from Mirabel, focusing on how to handle those sensitive conversations with families who are uncertain whether direct cremation is right for them

This is your opportunity to stand with colleagues, learn, and strengthen our profession’s voice.

📍 Leicester
🗓️ Saturday 27th September
🕘 Full-day event

👉 Book your places here by 12th September

Please make every effort to attend. Together, we can ensure families continue to receive the very best from their local, independent funeral director.

Ross Hickton
National President, SAIF