Overview and why attend:
The data is in… and it tells us nearly 80% of consumers, including the vast majority of over 55s, go online to access funeral plan information. So, if you’re not visible online, you’re missing out.  Join us and our digital agency, Crawl, to hear more on how to become more visible online without having to pay for adverts.

Presenters:
Chris Wilson, Chief Executive Officer – Golden Charter
Chris joined Golden Charter in September 2025 and brings significant leadership experience from the financial services sector, including senior roles at The Royal Bank of Scotland and Ulster Bank. Most recently, Chris served as Managing Director of Think Business Loans where he supported SMEs in securing funding to help them grow and thrive.

Jill Hood, Chief Marketing Officer – Golden Charter
Jill has demonstrated an impressive track record of driving transformative growth across a range of markets. Bringing invaluable financial services and insurance marketing experience, Jill has previously held senior marketing roles at Close Brothers, Tesco Bank and Aegon. Since joining Golden Charter in May 2024, Jill’s focus has been on overseeing the development of Golden Charter’s marketing and brand strategy.
Andrew Charlton, Founder  – Crawl Consultancy
Provides SEO Strategy, SEO Consultancy and SEO Implementation

Golden Charter is committed to working closely with our independent funeral director partners to support their long‑term sustainability and help safeguard the future of their businesses, while continuing to help families plan ahead with dignity and care.

The recording and slides are availble on the Members Training page. Remember to login before using the link.