Supporting you and your arrangers in a changing landscape

The number of people searching online for a funeral director has increased significantly in the last five years. ​By the middle of the pandemic there was one search for a ‘funeral director’ online for every two funerals delivered in the UK. ​

​However, on average, Independent Funeral Directors are not meeting the challenge of digital engagement effectively.​ The key obstacles for funeral directors are knowledge, time, trusted sources of information and effective spend.​

Direct cremation has reshaped the way families think about funerals — and many independents are now facing difficult conversations with families influenced by national advertising, “no fuss” messaging, and the promise of low-cost simplicity.

This SAIF Members Webinar, delivered by Mirable Solutions, is designed to help you and your arrangers feel confident, informed, and in control of these conversations while highlighting the true value of local, independent service.

Members can watch the recording and view the powerpoint slides and crib notes by visiting the members area in events.