Charity Commission research shows that younger people are more likely to research a charity before donating

December 20, 2017   //   No Comments

Information sourced from the Government’s website

New research from the Charity Commission and the Fundraising Regulator highlights the generosity of the British public at Christmas – and suggests that younger people are savvier about the charities they donate to than other age groups.  Those in the 18-24 year old age group have a strong awareness about the importance of making basic checks on a charity before giving, suggesting that young people are making informed choices about who they give to. Over half of young people said that they usually do checks on a charity before donating to them, compared with just 29% of over 75s.

The Commission is reminding the public that its online register holds a wide range of information about charities, including who sits on their trustee board, how they spend their money and whether the charity is or has been formally investigated by the Commission. The research finds that the most common way people check before giving is to perform an internet search, followed by looking for a registered charity number. Donors can perform more substantial checks by looking at the Commission’s register, or checking that they comply with the Fundraising Regulator’s guidance and Code of Fundraising Practice.

For those wanting to limit unwanted communications from charities, the Fundraising Preference Service is a popular choice, with 28% of people surveyed saying they would use it to opt out from fundraising requests. Brits still overwhelmingly prefer to give money directly to street collectors, and 1 in 10 respondents said that they have been approached to give money to charities that they did not know.

Safer giving street donation tips

  1. Check the charity has a charity registration number and verify this on the Charity Commission’s online register.
  2. Ask to see the collector’s ID badge.
  3. Check the collector has a licence to fundraise with the local authority or has the consent of the private site owner.
  4. Check that the charity follows the Fundraising Regulator’s guidance and Code of Fundraising Practice.
  5. Ensure the collection device is sealed and fundraising materials are in a good condition.

Safer giving online donation tips

  1. Check the charity has a charity registration number and verify this on the Charity Commission’s online register.
  2. Be wary of unsolicited emails from charities you’ve never heard of or have no association with.
  3. Don’t click on links on emails – instead search online for your chosen charity to check you have the right web address and donate directly to them.
  4. Check there is a padlock symbol in the URL bar and that the web address starts with ‘https’.
  5. Ensure the charity is genuine before divulging any financial information and never share your pin number. If donors suspect that a collection or appeal is not legitimate, they should report it to the police or Action Fraud.